Buzzkill

Consumer Direct Mail/Collateral - Series

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Since legalization, half of Ontario's $3.2B cannabis market remains illegal. Facing low trust in government messaging, the Ontario Cannabis Store (OCS) launched Buzzkill, a fake illegal brand and dispensary designed to expose the dangers of black market cannabis.

Chief Creative Officer: Josh Stein, Nicolas Baldovini, Luc Du Sault
VP, Executive Creative Director, Design: Ryan Crouchman
Designer: Jessica Brasil, Adam Globa, Erin Struble
Art Director: Kyle Winsor
Copywriter: Scott Hildebrant, Daniel Kanhai
Motion Designer: Samuel Thibodeau
Creative Director: Rana Chatterjee, Jeff Cheung, Ryan Crouchman
Production Company: Nimble Content
Post-Production: Recess Post
Sound Production: 7Eggplant Music Sound
Experiential Production Partner: WXM Tech
Merchandise Production Partner: O2O, The Gas Company
Media Agency: Initiative
PR Agency: Glossy
Strategy: Mike Strasser
Content Strategy: Nikole Patterson-Hurst
Client Services: Krista Findlay, Luke Whitty, Shilpa Chandra, Geraldine Sebastian, Casey Mendoza
Production Designer: Lisa Ye, Briar Koski, Dylan Hamilton
Photographer: Kaamil Lakhani, Ashley Harris
Agency Production: Tara Greguric, Christine Malacas, Tracy Haapamaki
Chief Strategy Officer: Sophie-Annick Vallée
VP, Strategy: Keith Barry
VP, Account Services: Shelly-Ann Scott
Client: Ontario Cannabis Store