Candy KD

Experiential/Event - Series

2021

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: Kraft Macaroni and Cheese Creative Director: Loretta Lau, Allan Topol, Joel Holtby Art Director: Nick Noh Writer: Jordan Darnbrough, Karine Doucet Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Head of Art: Joel Holtby Designer: Erin Maguire, Brie Lim, Erin Struble Print Producer: Narine Artinian Strategist: Hannah Newport, Sean McDonald Production Company: Fuze Reps Photographer: Chris Robinson Producer: Nicole Gomez Account Director: Amy Greenspoon, Kai De Bruyn Kops Account Manager: Allie Kennedy Media Agency: Carat, Starcom PR: The Colony Project Community Management: SALT, The Kitchen PR Company: ABMC

This Valentines Day KD stirred the pot with the launch of the cheesiest gift ever: Candy KD. But we didn't just give it away. To get some we made people sweet talk us on social, turning Candy KD into the most talked about Valentine's Day gift of 2020.