Catch the Scam
Craft Ideation - Series
Zulu Alpha Kilo, Toronto, ON
Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Irfan Khan ACD, Art Director: Kevin Sato ACD, Writer: Vinay Parmar Account Team : David Tremblay Account Team: Jenn Gaidola-Sobral Planning Team: Tim Hopkins, Sean Bell Client: HomeEquity Bank, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian Media Agency: Iquanti Media Team: Justin Lee, Yogesh Garbyal Public Relations: Provident PR Team: Morgan McLellan, Matt Roth Production Company: Zulubot / Levelwing Director: Mills Allison Producer: Mitch Cappe, Kristina Loschiavo Post-Production: Zulubot Executive Producer: Tom Evans Editor: Ashlee Mitchell, Shiv Harrilal Motion Graphics: Ashlee Mitchell Colour: Felipe Chaparro Audio: Noah Mroueh
Winning Entry: insight-ideas.com/2020/homeequity-catch-the-scam
Amid the global pandemic, scam artists targeted Canadian seniors thinking they were easy prey. With a customer base made entirely of retirees living on a fixed income, HomeEquity Bank launched an online masterclass that taught seniors the very scams they were being targeted with - so they could recognize a scam in real time. The 4-part class was taught by none other than Frank W. Abagnale, a.k.a. history’s most notorious conman, whose remarkable life story was told in the film ‘Catch Me If You Can’.