Champions

Editing Video - Single

2024

McCann Canada
w: mccann.ca

Chief Creative Officer: Ian Mackenzie, Josh Stein Creative Director: Athina Lalljee, Fernando Salvador Copywriter: Megan Burrow Art Director: Olivia Hashka Producer: Jana Tuck Designer: Mitch Houlahan, Ana-Maria Triana French Copywriter: Genevieve Mallette Chief Strategy Officer: AJ Jones Senior Vice President, Strategy: Josh Hansen Senior Strategist: Alexandra Montgomery VP, Group Account Director: Emily MacLaurin-King Account Supervisor: Isabel Wilkins SVP, Director of Production: Stef Fabich Montreal Producer: Aloha Soimaud Production Company: Scouts Honour Casting: Jigsaw VFX/Online: Tantrum Studio Audio: Grayson Music Group French Audio: Audio Z Client: Kids Help Phone

"Champions" is the debut film launching the Kids Help Phone 686868 Circuit: an initiative that turns the everyday act of counting reps into a reminder of KHP's text line number, 686868. Starring pro athletes like Andre De Grasse, William Nylander, and Penny Oleksiak alongside real youth, the film reveals the impact of pressure on young athletes' mental health, reminding them that "Even champions need champions" and seamlessly embedding Kids Help Phone into the world of sport.