Champions

Editing Video - Single

2024

McCann Canada
w: mccann.ca

"Champions" is the debut film launching the Kids Help Phone 686868 Circuit: an initiative that turns the everyday act of counting reps into a reminder of KHP's text line number, 686868. Starring pro athletes like Andre De Grasse, William Nylander, and Penny Oleksiak alongside real youth, the film reveals the impact of pressure on young athletes' mental health, reminding them that "Even champions need champions" and seamlessly embedding Kids Help Phone into the world of sport.

Chief Creative Officer: Ian Mackenzie, Josh Stein
Creative Director: Athina Lalljee, Fernando Salvador
Copywriter: Megan Burrow
Art Director: Olivia Hashka
Producer: Jana Tuck
Designer: Mitch Houlahan, Ana-Maria Triana
French Copywriter: Genevieve Mallette
Chief Strategy Officer: AJ Jones
Senior Vice President, Strategy: Josh Hansen
Senior Strategist: Alexandra Montgomery
VP, Group Account Director: Emily MacLaurin-King
Account Supervisor: Isabel Wilkins
SVP, Director of Production: Stef Fabich
Montreal Producer: Aloha Soimaud
Production Company: Scouts Honour
Casting: Jigsaw
VFX/Online: Tantrum Studio
Audio: Grayson Music Group
French Audio: Audio Z
Client: Kids Help Phone