Cheat on Your Cheeseburger

Experiential/Event - Series

2025

Leo, Toronto, ON
w: leotoronto.com

Ad Agency: Leo Toronto Chief Creative Officer: Steve Persico Executive Creative Director: Kohl Forsberg Associate Creative Director: Matthew McDonald, Layton Wu Design Director: Marcelo Hong President: Ben Tarr Managing Director: Natasha Dagenais Chief Strategy Officer: Tahir Ahmad SVP, Group Strategy Director: Ryan Roberts Group Strategy Director: Pooja Beri VP, Production Director: Emma Du Boisson Senior Producer: Kaitlyn Balmer Group Account Director: Scott Lyons Account Director: Krzysztof Iwanicki Account Supervisor: Ashleigh Mulholland Account Executive: Vanessa Niragira Integrated Project Manager: Jessica Rinaldi Editor: Tim MacLennan, Cam Anderson Production Company: Merchant Director: The Perlorian Brothers Executive Producer: Hayley Taylor, Kayan Choi Line Producer: Andrew Sulliman Editing Company: Outsiders Assistant Editor: Nathan Olszewicki Colour & VFX/Finishing: Fort York VFX Colour Assistant: Jason Zukowski, Jose Salinas Lead Flame Artist: Marco Polsinelli Flame Artist: James Marin Flame Assistant: Abraham Lim CG Artist: Davor Celar VFX Executive Producer: Erica Bourgault-Assaf Audio House: Grayson Music Audio Executive Producer: Nicholas Shaw Voice Director: Mark Domitric Sound Designer: Vlad Nikolic Client: Pizza Hut Canada Chief Brand Officer: Daniel Meynen Marketing Director: Jennifer Ligotti Marketing Manager: Daniela Di Vito

We got Big Burger employees to co-sign Pizza Hut's new cheeseburger. All they had to do was wear their uniform into our restaurant, and they walked out with a free Cheeseburger Melt. Proving that the Cheeseburger Melt from Pizza Hut is your favorite burger place's favourite burger.