Check your Reflex
Experiential/Event - Single
Zulu Alpha Kilo, Toronto, ON
Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Rodger Eyre, Gerald Kugler Art Director: Elliot Riordan, Craig Huffman Writer: Marco Buchar, Tekla Nagel Account Team: Hilary Roberts, Kayla MacDonald, Erin McManus Planning Team: Heather Segal Client: Responsible Gambling Council (RGC), Elaine McDougall, Lisa Couperus Media Agency: PHD Media PR Agency: xposure PR Team: Jane Wilcox, Dave Bennett Agency Producer: Marko Stevelic Post Production Producer: Ece Inan Interactive Agency: Thinkingbox Sr. Full-Stack Developer: Nicole Rego Interactive Developer: Patrick Daggitt Motion Graphics Artist: Kyle Castro Director, Content: Prajay Mehta Associate Director, Content: David Holicek Print Producer: Houng Ngui, Greg Heptinstall, Jeannette Downes, Anna Harju
Research shows that young adults think they’re in control when gambling. In reality, they’re twice as likely to develop a problem. To help them understand the risks, the Responsible Gambling Council created an interactive digital gaming experience, called Check Your (Re)Flex, that used biometric data to show how we lose control while gambling.