Chill Starters

Consumer Direct Mail/Media Insert - Single


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: Coors Light Creative Director: Xavier Blais, Maxime Sauté Art Director: Maxime Sauté, Mathieu Lacombe Writer: Xavier Blais Producer: Géraldine Beaulieu, Katia Dupuy Executive Creative Director: Nicolas Quintal Chief Creative Officer: Aaron Starkman Photographer: Thanh Pham Strategist: Pascal Routhier, Sean McDonald Account Director: Karim Tubbeh, France-Michèle Thomas Account Manager: Sara Lemmermeyer Media Agency: Wavemaker Strategy Manager: Elise Baruch PR: Citoyen Account Executive: Valérie Parisien, Stéphanie Fournier

2020 was…let's just say we all needed to chill a little. So Coors Light shredded the year's suckiest news and turned them into handmade fire starters.