Reaction Time

PSA/Charity (Any Length) - Single

2018

lg2

Company: lg2 Creative Director: Luc Du Sault Writer: Nicolas Boisvert Agency Planner: Catherine Darius, Alexandra Laverdière, Mireille Côté Account Director: Alexandra Laverdière Sound Designer: Denis-Éric Pedneault Account Manager: Roxanne Dupont Agency Producer: Claudia Lemire Media Agency: Touché ! Translator: Andrew Morgan Mac Artist: Sylvain Grégoire

Winning Entry: vimeo.com/286421687/3859e28ff3

The Société de l’assurance automobile du Québec wanted to raise awareness on cannabis’ effects on one’s ability to drive. The message was clear, simple and indisputable: “Cannabis extends reaction time.”