Coffee for Kenadians

Experiential/Digital Engagement - Single

2024

GUT, Toronto, ON
w: gut.agency

Ad Agency: GUT Executive Creative Director: Brynna Aylward, Christian Buer Art Director: Lindsay Newton Copywriter: Austin Parkin, Joshua Holloway Design Director: Philippe Demar Managing Director: Ryan O'Hagan Account Lead: Natalie Street Account Director: Cameron Lowe Chief Strategy Officer: Dino Demopoulos Director of Content Strategy: Emily Barnes Senior Brand Strategist: Gvantsa Datuashvil Senior Content Strategist: Gaston Figallo Content Creator: MJ Cobb Project Manager: Ryan Siddon Creative Resource Manager: Beth Conacher Client: Tim Hortons Chief Marketing Officer: Hope Bagozzi Sr. Director/Head of Marketing Communications: Solange Bernard Director, Marketing Communications: Heather MacLeod Sr. Manager, Marketing Communications: Danielle Bateman Sr. Manager, CRM & Loyalty: Katie Bull Director, Personalization & Analytics: Igor Rahal Linkewitsch Sr. Director, Digital & Loyalty Experience: Zim Maizlin VP, Digital & Loyalty: Ernest Choi

Tim Hortons developed an app to enhance customer experiences, but most of its 8 million users only used it for in-store scans and rewards. To familiarize users with other app features, Tim Hortons capitalized on Ryan Gosling's viral "Ken-ergy" comment before the Barbie movie premiere. They sent push notifications offering free coffee to Canadians with "K-E-N" in their names, introducing them to the app's personalized offers section.