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Coffee Mate, Mate

Copywriting for Broadcast - Single

2024

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Inc. President: Niki Sahni Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby Chief Strategy Officer, Partner: Tom Kenny Associate Creative Director: Matt Miller, Tommy Yong Copywriter: Matt Miller, Emma Lorenzi Art Director: Tommy Yong, Sammy Lo Strategy Director: Derek Mollenhauer Group Account Director: Alexander Karayannides Account Director: Sacha Alleyne Account Executive: Jordan McConnell Executive Producer: Clair Galea Senior Producer: Adriana Laborde Client: Coffee Mate SVP, Chief Marketing Officer: Tracey Cooke Marketing Director: Eryn Pasut Senior Marketing Manager: Kendra Boyd Marketing Manager: Natasha Cryderman Leader, Media & Communications: Katherine Fera Manager, Consumer & Shopper Insights & Strategy: Meghan Houlihan Production Company: Soft Citizen Director: Terri Timely Head of Production: Rob Burns Executive Producer: Rob Burns, Link York Line Producer: Merrie Wasson Director of Photography: Chris Mably Production Manager: Greg Jones Production Coordinator: Rebecca Young 1st Assistant Director: Michael Metcalfe Gaffer: George Petras Key Grip: Derek Teakle Production Designer: Zazu Myers Locations Manager: Jennifer Newman Script Supervisor: Gwen Wellman Wardrobe Stylist: Lea Anne Baxter Hair & Makeup: Pippa Leavy Casting: Powerhouse Casting Director: Andrew Hayes Offline: Rooster Post Production Executive Producer: Melissa Kahn Producer: Nicole Stamford Editor: Marc Langley Assistant Editor: Sonny Atkins Transfer: Alter Ego VP, Executive Producer: Hilda Pereira Executive Producer: Jane Garrah Colourist: Wade Odlum Colour Assistant: Sabrina Salerno VFX/Online: Fort York VFX/Flame Artist: Melissa Vasiliev VFX Assistant: Abraham Lim Executive Producer: Erica Bourgault-Assaf, Nicola Treadgold Music and Voice Director: Jamie Pennock Composer: Nick Grimshaw Sound Designer: Peter Pacey Engineer: Benjamin Spiller Producer: Laura Merrett, Nick Nadeau Audio House: Eggplant

Winning Entry: youtu.be/lossx99aG9s?si=aJbz3JCyqsejwy74

How do you make a name like Coffee Mate stick in the mind of every shopper? You turn to the nation of Australia who uses the word “mate” in every sentence. The result is a who’s-on-first inspired ad that utters the brand name 9 times in 15 seconds.

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