Color of Love Tupperware

Consumer Print - Single

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Executive Creative Director: Xavier Blais Creative Director: Jonathan Lavoie Art Director: Rachel LeBlanc, Ryan Cookish Designer: Lauren Israel Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Copywriter: Rachel LeBlanc, Ryan Cookish Strategist: Julian Morgan, Jayne Stymiest Producer: Narine Artinian Studio Artist: Justin Chan, Kostas Loukopoulos Group Business Lead: Adam Ball Group Account Director: Jamie Faltl Account Director: Allie Kennedy Account Supervisor: Katherine Ly Account Manager: Ashlynn Labinaz Production Company: LGA Management Photographer: Sam Wright Prop Stylist: Mim Quin-Harkin Client: Kraft Dinner, Brian Neumann Media Agency: Carat PR Agency: Zeno Group

Using simple imagery and just a few words, we achieved something instantly recognisable for fans of Kraft Mac and Cheese. Through multinational print publications and digital out-of-home platforms we told a simple story about how when you love Kraft Mac and Cheese it's unmistakable.