Young Blood Advertising Craft - Single
TAXI, Toronto, ON
Young Blood Winners: Austin Parkin, Listya Nindita Writer: Austin Parkin Art Dirctor: Listya Nindita Chief Creative Officer: Alexis Bronstorph, Kelsey Horne Creative Director: Allen Kwong Producer: Cherie O'Connor Account Director: Sara Spears Strategy Director: Aurora Stewart De Pena Editing Company: School Editing Editor: Izzy Ehrlich Assistant Editor: Taylor McWade Production House Producer: Yumi Suyama Colourist: Eric Whipp Music/Sound: Grayson Matthews Post-Production Company: Fort York Client: Egale Canada
Winning Entry: youtu.be/y3xoOCkTCNE
Coming out as LGBTQI2S can be tremendously difficult – even in 2020. According to an Egale Canada study, over 80% of LGBTQI2S individuals have felt distress and 54% haven't come out for fear of being rejected or bullied. To bring attention to this issue, we highlighted the emotional struggles that everyone experienced during the pandemic lockdown, and then drew a parallel to the much more challenging isolation that LGBTQI2S people go through when they can't come out as themselves.