Coors Light Parenthood

Out-of-Home - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

All parents can agree on one thing, having kids is exhausting. And when you're in the thick of it, all you really want is a nice cold beer. We commissioned a photographer to replicate the real-life moments that parents experience when they're with their kids. From hosting a birthday party, to traveling with toddlers, to coaching a kids sports team, we sought out the least chill things that parents have to do and captured them in all their exhausted glory.

Chief Creative Officer: Aaron Starkman, Mike Dubrick
Group Creative Director: Caroline Friesen, Robbie Percy
Art Director: Caroline Friesen, Justin Luu
Copywriter: Robbie Percy, Lorne Heller, Julie Day-Lebel
Creative Director: Justin Luu, Lorne Heller, Karine Doucet
Chief Strategy Officer: Sean McDonald
Group Strategy Director: Crystal Sales
Senior Integrated Producer: Terri Winter, Tricia Lapidario
Group Business Lead: Shar Khursigara
Group Account Director: Michelle Corsbie
Account Director: Emily Anzarouth
Account Supervisor: Regina Trimble
Account Manager: Jonah Druss-Wong
Studio Artist: Todd Bennett, Kostas Loukopoulos, Stephanie Sherwood, Justin Chan
Proofreader: Davina Haisell, Marie-Hélène
Translator: Marie-Hélène
Media Agency: Wavemaker
Director, Media: Mitchell Bird
Client Business Manager: Ian Hall
PR Agency: Citizen Relations
Vice President: Joe Cariati
Account Director: Olivia Lazazzera
Senior Account Manager: Sara Hoffman
Account Manager: Aleks Kaliszuk
In-House Creative: Volt
Group Account Director: Krista Bone
Account Manager: Lauren Perez
Senior Strategist: Alexandra Caccavelli
Community Manager: Reid Bevan
Senior Copywriter: Michael Ciani
Photographer: Ale Burset
Executive Producer: Marcella Moracci
Producer: Mariano Garcia L.
Retoucher: Diego Speroni
Client: Coors Light, Sarah Robson, Sofia Colucci, Leslie Malcolm, Shivali Patel, Candice Chusid