Coors Light Parenthood

Out-of-Home - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Chief Creative Officer: Aaron Starkman, Mike Dubrick Group Creative Director: Caroline Friesen, Robbie Percy Art Director: Caroline Friesen, Justin Luu Copywriter: Robbie Percy, Lorne Heller, Julie Day-Lebel Creative Director: Justin Luu, Lorne Heller, Karine Doucet Chief Strategy Officer: Sean McDonald Group Strategy Director: Crystal Sales Senior Integrated Producer: Terri Winter, Tricia Lapidario Group Business Lead: Shar Khursigara Group Account Director: Michelle Corsbie Account Director: Emily Anzarouth Account Supervisor: Regina Trimble Account Manager: Jonah Druss-Wong Studio Artist: Todd Bennett, Kostas Loukopoulos, Stephanie Sherwood, Justin Chan Proofreader: Davina Haisell, Marie-Hélène Translator: Marie-Hélène Media Agency: Wavemaker Director, Media: Mitchell Bird Client Business Manager: Ian Hall PR Agency: Citizen Relations Vice President: Joe Cariati Account Director: Olivia Lazazzera Senior Account Manager: Sara Hoffman Account Manager: Aleks Kaliszuk In-House Creative: Volt Group Account Director: Krista Bone Account Manager: Lauren Perez Senior Strategist: Alexandra Caccavelli Community Manager: Reid Bevan Senior Copywriter: Michael Ciani Photographer: Ale Burset Executive Producer: Marcella Moracci Producer: Mariano Garcia L. Retoucher: Diego Speroni Client: Coors Light, Sarah Robson, Sofia Colucci, Leslie Malcolm, Shivali Patel, Candice Chusid

All parents can agree on one thing, having kids is exhausting. And when you're in the thick of it, all you really want is a nice cold beer. We commissioned a photographer to replicate the real-life moments that parents experience when they're with their kids. From hosting a birthday party, to traveling with toddlers, to coaching a kids sports team, we sought out the least chill things that parents have to do and captured them in all their exhausted glory.