Coors Light's Out

Point-of-Purchase - Single

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Executive Creative Director: Xavier Blais Creative Director: Yusong Zhang Art Director: Nick Noh Copywriter: Jordan Darnbrough Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Associate Creative Director: Nick Noh, Jordan Darnbrough Integrated Producer: Kate A. Spencer Director of Print Production: AJ Merrick Production Artist: Todd Bennett Strategist: Marguerite Gaylie Production Company: Mt Vernon Production Company Executive Producer: Ken Franchi Motion Camera: Sean Teegarden, Chad Sano Still Camera: Christian Hoover Thompson II Digital Image Technician: CJ Miller Audio: Erik Clabeaux Production Assistant: Eric Ellis, Darian Grey, Kaylor Myers PR Lead: Meredith Montgomery Account Director: Sara Lemmermeyer PR Intern: Marta Miklas PR Agency: Phaedon Senior Director: Samantha Miller Account Director: Meaghan Daly Media Relations Lead: Isaac Reynoso Associate Director: Jack Satzinger PR Agency: Zeno Group Partner, Managing Director: Marie Lunny Account Manager: Dishant Verma Partner Company: Angels Baseball Sr. Director, Partnership Services: Bobby Kowan Printer: Canworks Printing, BluEdge Client: Coors Light, Sofia Colucci, Marcelo Pascoa, Eric Kouri, Saron Strait, Maya McDonald, Allie Mason

When Shohei Ohtani broke the Coors Light ad, the beer brand embraced the imperfection. A limited edition beer can with the same blacked out square was launched to replicate the moment, and baseball fans couldn't wait to get their hands on one. From internet buzz all the way to Ohtani's home country, Japan, Coors Light became the most talked about beer in baseball.