Coors Light's Out

Point-of-Purchase - Single

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

When Shohei Ohtani broke the Coors Light ad, the beer brand embraced the imperfection. A limited edition beer can with the same blacked out square was launched to replicate the moment, and baseball fans couldn't wait to get their hands on one. From internet buzz all the way to Ohtani's home country, Japan, Coors Light became the most talked about beer in baseball.

Ad Agency: Rethink
Executive Creative Director: Xavier Blais
Creative Director: Yusong Zhang
Art Director: Nick Noh
Copywriter: Jordan Darnbrough
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Associate Creative Director: Nick Noh, Jordan Darnbrough
Integrated Producer: Kate A. Spencer
Director of Print Production: AJ Merrick
Production Artist: Todd Bennett
Strategist: Marguerite Gaylie
Production Company: Mt Vernon Production Company
Executive Producer: Ken Franchi
Motion Camera: Sean Teegarden, Chad Sano
Still Camera: Christian Hoover Thompson II
Digital Image Technician: CJ Miller
Audio: Erik Clabeaux
Production Assistant: Eric Ellis, Darian Grey, Kaylor Myers
PR Lead: Meredith Montgomery
Account Director: Sara Lemmermeyer
PR Intern: Marta Miklas
PR Agency: Phaedon
Senior Director: Samantha Miller
Account Director: Meaghan Daly
Media Relations Lead: Isaac Reynoso
Associate Director: Jack Satzinger
PR Agency: Zeno Group
Partner, Managing Director: Marie Lunny
Account Manager: Dishant Verma
Partner Company: Angels Baseball
Sr. Director, Partnership Services: Bobby Kowan
Printer: Canworks Printing, BluEdge
Client: Coors Light, Sofia Colucci, Marcelo Pascoa, Eric Kouri, Saron Strait, Maya McDonald, Allie Mason