Cost of Beauty

Editing Video - Single

2024

Ogilvy Canada, Toronto, ON
w: ogilvy.com

Chief Creative Officer: Francesco Grandi Executive Creative Director: Dan Fisher Associate Creative Director: Luke Woodard, Morgan Starr Director: Henry-Alex Rubin Producer: Amanda Kresge Client: Dove

Winning Entry: youtu.be/L3qc6QjfJyc?si=dtjNp5tuU42bxFT8

Dove's 'Cost of Beauty' reveals the dangers of social media using a real girl's photos, videos, and diary entries. The film went viral with 69M+ views and 11.1B+ impressions, becoming Dove's most shared film. It also led to new online safety laws in the UK and drove support for the Kids Online Safety Act in the US, which is set to pass the Senate.