Créa 2019 – It Takes Courage

Craft Animation - Single


lg2, Montreal, QC
w: lg2.com

Ad Agency: lg2 Client: Infopresse Creative Vice-President: Marc Fortin Creative Director: Marilou Aubin Art Director: Patrick Rochon Copywriter: Luc Dupéré Account Manager: Mathieu Girard Boudreault Producer: Mélanie Bruneau, Alexandre Pagot Production Company: Mathematic Studio Production Director: Mélanie Parisi Animation Director and Art Designer: Bertrand Bey 2D Animatic: Mickaël Dupré Visual Research: Vladimir Mavounia Kouka Modelization: Samuel Khalaf Rig: Jules Giraud 3D Animator: Ellen Le Moing, Jackie Salaun Lighting: Gabriel Lebel Bernier Compositing: Bertrand Bey, Gabriel Lebel Bernier, Maud Sicre Direction Bumpers: Mathias De Garidel Sound Production: BLVD Sound Designer: David Beaulieu Mixer: Sylvain Roux

Winning Entry: youtu.be/riNKeHh63B8

Up until 2019, the Créa Awards honoured the best in advertising creativity in Quebec. Under the tagline It takes courage, the Créa Award's final campaign focused on the hardship met on the path to winning a Créa. The shape of the Créa trophy became the focal point representing the journey – sometimes arduous and strewn with pitfalls – from the project brief to the awards stage.