Crispy Crumbs

Out-of-Home - Series

2024

Courage, Toronto, ON
w: courageinc.com

Agency: Courage Inc. Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby Chief Strategy Officer, Partner: Tom Kenny President, Partner: Niki Sahni Senior Strategist: Lyndsey Westfall Associate Creative Director: Matt Miller, Tommy Yong Group Account Director: Alex Karayannides Account Supervisor: Atria Ghosh Account Director: Kyron Sobers Executive Producer: Clair Galea Sr. Integrated Producer: Raquel Mullen Agency Producer: Dan Rankin Production: Undivided Offline Editorial: Nimiopere Transfer/Online/VFX: Alter Ego Audio: Oso Audio Client: KFC Chief Marketing Officer: Katherine Bond Debecki Director, Marketing: Azim Akhtar Media: Wavemaker

KFC Extra Crispy has an abundance of crispy bits. So many, in fact, that even after finishing your meal, it's clear what you ate due to the amount of leftovers. This print captures the aftermath of the meal – the crispy crumbs. The delicious evidence of a great KFC meal.