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Dangerously Cute

Pro Bono Digital Advertising - Series

2021

Will, Vancouver, BC
t: 778 228 1198
e: ute@hiwill.ca
w: hiwill.ca

Client: Children of the Street Copywriter: Luke Devlin Art Director: Rory O'Sullivan Creative Director: Lisa Lebedovich Strategist: Cara Ventura Account Director: Cara Ventura Producer: Andrea Scupham, Sarah Collins Motion Graphics Artist: Noah Kawamura 3D Illustrator & Motion Animator: Grand Chamaco Audio House: Wave Productions Media Agency: Wirtz Media

Winning Entry: youtube.com/watch?v=0JCM8gEgw00&list=UUSHur3ckjg-jTEKOCWqiqe8Hg

In kids' online games, everyone looks friendly—even sexual predators. To help parents see the risks of these games and their chat functions, we contrasted cute online gaming characters with the ugly intentions of the predators lurking behind them.

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