Decathlon Stolen Discount

Experiential/Event - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Executive Creative Director: Xavier Blais Writer: Isabelle Neault, Mnrupe Virk, Nicolas Labbé Art Director: Claudia Barbiero, Jean-Nicolas Duval Head of Strategy: Pascal Routhier Strategist: Clément Martin, Tanvi Swar Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Director of Integrated Content: Scott Russell, Agnes Gilchrist, Rahima Rajabali Producer: Katia Dupuy Amplification: Sara Lemmermeyer, Matt Milne, Mégane Landry Studio Artist: Patrick Kennedy Group Account Director: Alex Lefebvre Account Supervisor: Queenie See, Tim Jubinville Content Photographer: Nick Greaves Cinematographer: Nick Greaves Editor: Alex Bergeron Client: Décathlon Canada, Stéphane Fasquel, Marie-Lou Blais, Philippe Gariépy

Stolen Discount: turning useless bike theft reports into first-of-its-kind coupons. If Torontonians had their bikes stolen, they could bring their police report to any Decathlon store and get a sizable discount towards a new bike. Of course, The Stolen Discount initiative wouldn't stop the bike theft epidemic, but it would position Decathlon as an affordable solution for Torontonians to stay active despite the challenges of urban life.