Doki Doki: Posters You Can Hear

Out-of-Home - Series

2024

No Fixed Address, Toronto, ON
e: hello@nofixedaddressinc.com
w: nofixedaddressinc.com

Ad Agency: No Fixed Address Chief Creative Officer: Alexis Bronstorph, Kelsey Horne Executive Creative Director: Stuart Macmillan Art Director: Jean-Philippe Dugal Strategist: Renaud Gingras Debien President: Priyanka Goswami Account Director: Nicole De Ravel Production Artist: Gavin Gillespie Production Manager: Sheila Jacklin Motion Graphics Artist: Catherine Camiré Photographer: Pierre-Nicolas Lessard Client: Doki Doki Sound Designer: William Dakin, Alex Bernatchez

Doki Doki's "Posters You Can Hear" campaign uses sound as a graphic device to create an infinite audio universe that pays tribute to classic video games, helping to launch an unknown audio studio from Quebec City onto the international stage. The campaign's distinctive graphic approach captured the attention of the global gaming and design communities, instantly establishing the Doki Doki brand as a player in the international video game industry.