Branded or Sponsored Content - Single
As a start-up financial service, KOHO needed to launch its business in a dramatic way in order to gain the attention of an elusive consumer. We created a 13-minute film dramatizing the predatory practices of the traditional Canadian financial system, portraying it as a dark an insidious force that fills customer’s heads with dreams of a better, happier life only to steal it back while they sleep.
Winning URL: vimeo.com/user13084060/review/287663384/12d1ef5f14
Company: Cossette Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Creative Director/CW: Craig McIntosh Creative Director/AD: Jaimes Zentil Agency Producer: Dena Thompson Account Director: Tyler Harris VP Client Lead: Anabella Mandel SVP, Director of Client Services : Janis Lindenbergs Studio Director: Raquel Mullen Senior Production Artist: Shireen Kok Senior Retoucher: Trevor Gauthier Retoucher: Mark Veldhoven Production House: Division Paris, Family Production Director: Fleur Fortuné Director of Photography: Matias Boucard Executive Producer: Jules De Chateleux Producer: Nikita Bukowski Editing/VFX House: Mikros-MPC Editor: Jean-Christophe Bouzy Lead Motion Graphics: Jean-Yves Parent Colourist: Magali Léonard Audio House: Kouz Music Performer: Matteo Locasciulli Music Producer: Thomas Couzinier Sound Designer: Benoit Mouet Media Agency: Cossette Media Client: KOHO
Winning Website: vimeo.com/user13084060/review/287663384/12d1ef5f14