Driving While Black

Experiential/Event - Series

2024

Goodby, Silverstein & Partners and Critical Mass, San Francisco and Calgary
w: goodbysilverstein.com critica

In America, Driving While Black is dangerous. In fact, Black drivers are 20% more likely to be stopped and searched by police than white people, and three times more likely to be killed by officers during encounters. The Driving While Black campaign introduced the first-ever vehicle where the safety feature is the car itself.

Executive Creative Director: Steve Savic
Creative Director: Anthony O'Neill, Rony Castor, Michael McGrath-Sing
Art Director: Ben Burgoyne
Copywriter: TShea King, Alanna Johnson
Technology Director: William Mincy
Chief Creative Officer: Val Carlson, Margaret Johnson
Designer: Pedro Zuccolini, Johann Vernizzi, Carlos Hernandez
Motion Artist: Nick Bizzack
Managing Partner: Leslie Barrett
Group Account Director: Melissa Buck, Thomas Powers
Account Manager: Javonta Thomas
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Senior Brand Strategist: Simran Kaur
Communication Strategy Director: Drew Forrest
Communications Strategist: Taylor Yada
Junior Communication Strategist: Joshua German
Head of Production: Jim Haight
Production Department Manager: Timothy Plain
Executive Producer: Danielle Riccardi, Sarah Pidgeon
Senior Producer: Lorraine Schreyer, Carolina Rodriguez
Production Manager: Karl Williams
Director of Business Affairs: Judy Ybarra
Chief Production Officer: Alissa Hansen
Group Creative Director: Will Danilow
Copy Director: Peter Von Sass
Senior Art Director: Tyler Wong
Associate Designer: Myrrha Boné
Technology Lead: Courtney Ring
Developer: Jaden Rose, Brendan Azzano
Project Coordinator: Tyrah Seitz
Associate Strategist: Charlie Doyle
Associate Search Strategist: Kelly Liu
Group 3D Director: Andrzej Milosz
3D Artist: Diego Quesada, Orlando Villalobos
Tech Strategist: Damian Hadala
Client: Courageous Conversation Global Foundation
Ad Agency: Goodby Silverstein & Partners, Critical Mass

Winning Entry: dwbauto.com/#