Driving While Black

Website/Microsite - Single

2024

Goodby, Silverstein & Partners and Critical Mass, San Francisco and Calgary
w: goodbysilverstein.com criticalmass.com

Executive Creative Director: Steve Savic Creative Director: Anthony O'Neill, Rony Castor, Michael McGrath-Sing Art Director: Ben Burgoyne Copywriter: TShea King, Alanna Johnson Technology Director: William Mincy Chief Creative Officer: Val Carlson, Margaret Johnson Designer: Pedro Zuccolini, Johann Vernizzi, Carlos Hernandez Motion Artist: Nick Bizzack Managing Partner: Leslie Barrett Group Account Director: Melissa Buck, Thomas Powers Account Manager: Javonta Thomas Partner, Head of Brand Strategy: Bonnie Wan Partner, Head of Communication Strategy: Christine Chen Senior Brand Strategist: Simran Kaur Communication Strategy Director: Drew Forrest Communications Strategist: Taylor Yada Junior Communication Strategist: Joshua German Head of Production: Jim Haight Production Department Manager: Timothy Plain Executive Producer: Danielle Riccardi, Sarah Pidgeon Senior Producer: Lorraine Schreyer, Carolina Rodriguez Production Manager: Karl Williams Director of Business Affairs: Judy Ybarra Chief Production Officer: Alissa Hansen Group Creative Director: Will Danilow Copy Director: Peter Von Sass Senior Art Director: Tyler Wong Associate Designer: Myrrha Boné Technology Lead: Courtney Ring Developer: Jaden Rose, Brendan Azzano Project Coordinator: Tyrah Seitz Associate Strategist: Charlie Doyle Associate Search Strategist: Kelly Liu Group 3D Director: Andrzej Milosz 3D Artist: Diego Quesada, Orlando Villalobos Tech Strategist: Damian Hadala Client: Courageous Conversation Global Foundation Ad Agency: Goodby Silverstein & Partners, Critical Mass

Winning Entry: dwbauto.com

In America, Driving While Black is dangerous. In fact, Black drivers are 20% more likely to be stopped and searched by police than white people, and three times more likely to be killed by officers during encounters. The Driving While Black campaign introduced the first-ever vehicle where the safety feature is the car itself.