Young Blood Interactive Advertising - Single
We live in a world that’s supposedly more “connected” than ever. However, people report feeling more disconnected than ever before. That’s why President’s Choice is suggesting one simple way to fight this - by eating together. Despite only airing on TV 3 times, this short film was viewed over 60 million times online. Facebook Canada reported that historically it had the most shares in one day for a piece of promoted content.
Company: john st. Young Blood: Robbie Percy, Caroline Friesen Executive Creative Director: Angus Tucker, Stephen Jurisic Creative Director: Cher Campbell Copywriter: Robbie Percy, Jesse Wilks Art Director: Caroline Friesen, Gerardo Agbuya Head of Integrated Production: Aimee DeParolis Agency Producer: Monika Ghobrial Head of Strategy: Megan Towers Planner: Natasha Shadman Production Company: Soft Citizen Editing Company: School Editing Post-Production: Alter Ego Audio House: Vapor RMW Casting: Gatehouse
Winning Website: https://www.youtube.com/watch?v=aWTdX_WxzJA