Point-of-Purchase/In-Store Ad or Promotion - Single
With many automakers already making electric vehicles, we wanted to make some noise around the launch of Volkswagen’s first electric car in Canada. And what better way than by literally turning the e-Golf into a musical instrument? The video was presented at auto shows all over the country. With tens of thousands of visitors stopping by, the stunt grabbed the attention of Canadians from coast to coast and helped sell every e-Golf in Canada.
Company: DDB Canada Chief Creative Officer: Paul Wallace Executive Creative Director: Sann Sava Copywriter: Olivier Giguère, Sébastien Tougas Art Director: Arnaud Tartier, Mélissa Charland Senior Graphic Designer: Adnan Huseinovic Agency Producer: Julie Lorazo Executive VP, Managing Director: Jean-Francois Mallette Account Executive: Jacques Blanchet, Hannah Jordan Group Account Director: Rimi Singh Account Director: Molly Seewald Account Coordinator: Julien Beauregard Account Supervisor: Madjid Hamidi Strategist: Marie-Nathalie Poirier, Huge Martin-Bonneville Media Agency: Touché! Director: Anthony Ayotte