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Escape Abuse

PSA/Charity Digital Advertising - Single

2020

UNION, Toronto, ON
t: 416-598-4944
e: info@unioncreative.com
w: unioncreative.com

Ad Agency: UNION Chief Creative Officer: Lance Martin Creative Director: Adam Thur, Rica Eckersley Art Director: Adam Thur, Adrian Stiegler Copywriter: Rica Eckersley VP, Integrated Production: Jennifer Dark Junior Integrated Producer: Carolyn Mitchell Photographer: Jonathan Lajoie Studio Manager: William Leung Director, Digital Production: Jan Kanhai Front End Developer: Scott Duncan President: Catherine Marcolin Group Account Director: Kristine Lafreniere Account Manager: Bianca LaPenna Strategist: Jocelynn Rennie VP, Group Media Director: Cherie Raymond Associate Media Director: Samantha Marion

Winning Website: boltsandgears.com/appliedarts/intervalhouse

During this pandemic, women have been trapped at home with their abusers, with nowhere to turn to for help. We had to find a way to reach them, and only them. At first glance, The Way to Live looks like a regular lifestyle site. But when a woman holds down the ESCAPE key, it turns into ‘The Way to Leave’, a resource that helps women leave their abusers safely.

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