PSA/Charity Digital Advertising - Single
Ad Agency: UNION Chief Creative Officer: Lance Martin Creative Director: Adam Thur, Rica Eckersley Art Director: Adam Thur, Adrian Stiegler Copywriter: Rica Eckersley VP, Integrated Production: Jennifer Dark Junior Integrated Producer: Carolyn Mitchell Photographer: Jonathan Lajoie Studio Manager: William Leung Director, Digital Production: Jan Kanhai Front End Developer: Scott Duncan President: Catherine Marcolin Group Account Director: Kristine Lafreniere Account Manager: Bianca LaPenna Strategist: Jocelynn Rennie VP, Group Media Director: Cherie Raymond Associate Media Director: Samantha Marion
Winning Website: boltsandgears.com/appliedarts/intervalhouse
During this pandemic, women have been trapped at home with their abusers, with nowhere to turn to for help. We had to find a way to reach them, and only them. At first glance, The Way to Live looks like a regular lifestyle site. But when a woman holds down the ESCAPE key, it turns into ‘The Way to Leave’, a resource that helps women leave their abusers safely.