Faux Sale

Point-of-Purchase - Series


Zulu Alpha Kilo, Toronto, ON
t: 416-777-9858
e: awards@zulualphakilo.com

Ad Agency: Zulu Alpha Kilo Creative Director: Zak Mroueh ACD, Art Director: Jacob Gawrysiak ACD, Writer: George Ault Design Director: Ryan Booth Writer: Ian Dunlop Art Director: Dilini Nirasha Designer: Gala Tanaskovic, Zoe Kim Account Team: Violet Karbalaei, Rob Feightner Client: Furious Fur, Samantha Madigan, Philippa Madigan Producer: Colleen Allen, Houng Ngui, Laura Dubcovsky Production House: Zulubot Editor: Ashlee Mitchell, Mariam Fahmy, Cecilia Bernasch Photographer: Shereen Mroueh Director of Photography: Brandon Cox Studio Artist: Brandon Dyson, Ashleigh O’brien, Greg Hepinstall

Furious Furs is a Toronto-based faux fur company committed to ethical fashion. To bring attention to this young brand with limited awareness, we created a pop-up store on Black Friday that promised big savings, just not the kind people were expecting. Each sales tag, window display and in-store poster played off familiar sales slogans with an ethical twist, reminding shoppers there are more important things to save than money.