Finger Lickin' Injury Claims

Experiential/Digital Engagement - Single

2024

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Inc. Partner and President: Niki Sahni Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby Chief Strategy Officer, Partner: Tom Kenny Executive Director of Development: Shannon Miller PR Coordinator, Intern: Alexandra Smith Associate Creative Director: Jason Soy, Zuheir Kotob Writer: Jason Soy Art Director: Zuheir Kotob Group Account Director: Alex Karayannides Account Director: Kyron Sobers Account Executive: Zoe Fetsis Account Coordinator: Amoryn Witkin Executive Producer: Clair Galea Producer: Katie Fowler Junior Producer: Sunaina Arora Production: Skin and Bones Editorial House: Outsider Editorial Transfer/Online: Alter Ego Audio: Eggplant Media: Wavemaker Client: KFC Chief Marketing Officer: Katherine Bond Debecki Director, Marketing: Azim Akhtar Marketing Manager, Brand and Partnerships: Jordan Sequeira

Winning Entry: vimeo.com/1008571743/7a0fb51ba8?share=copy

Every July 1st, over 200,000 people in the province of Quebec move in a tradition called Moving Day. It's an occasion where eating takeout is big. But with low presence in Quebec, KFC sales lagged behind the competition. So, we connected one of the most iconic taglines—It's Finger Lickin' Good—to something everyone goes through while moving: finger sprains, jams, stubs…Introducing Finger Lickin' Injury Claims, an insurance policy to compensate injured fingers with free KFC.