Fingerprints | Finger 2

Image - Single

2025

Courage, Toronto, ON
w: courageinc.com

'It's Finger Lickin' Good', KFC's tagline, is one of the most recognizable lines in the world. And though it connects to the taste of KFC's famous fried chicken, it's loaded with emotional cues. KFC is made by hands, and eaten by many more hands, and the microphotography in this campaign brings that truth to life in a simple, yet powerful visual demonstration. The work highlights just how Finger Lickin' Good every bite of crispy, fried KFC chicken is—so much so you can almost taste it yourself.

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby
Partner, President: Niki Sahni
Partner, Chief Strategy Officer: Tom Kenny
Partner, EP: Clair Galea
Senior Strategist: Lyndsey Westfall
Creative Director: Steve Ierullo, Hemal Dhanjee
Associate Creative Director: Matt Miller, Tommy Yong
Writer: Matt Miller
Art Director: Tommy Yong
Group Account Director: Alex Karayannides
Account Director: Kyron Sobers
Senior Integrated Producer: Raquel Mullen
Senior Production Designer: Jeannette Downes
Director, PR: Natalia Banoub
Production: Undivided Creative
Photographer: Nikki Ormerod
EP: Scott Houghton
Line Producer and PM: Scott Houghton
Photo Tech: Al Quintero, Adam Coish
Retoucher: Simon Tuckett
Media Partner: UM Canada
VP, Client Business Partner: Derek Oullette
Manager, Connections Planning: Adam Steeves
Senior Planner, Connections Planning: Julia Clark
Client: KFC Canada