Fingerprints

Image - Series

2025

Courage, Toronto, ON
w: courageinc.com

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Partner, EP: Clair Galea Senior Strategist: Lyndsey Westfall Creative Director: Steve Ierullo, Hemal Dhanjee Associate Creative Director: Matt Miller, Tommy Yong Writer: Matt Miller Art Director: Tommy Yong Group Account Director: Alex Karayannides Account Director: Kyron Sobers Senior Integrated Producer: Raquel Mullen Senior Production Designer: Jeannette Downes Director, PR: Natalia Banoub Production: Undivided Creative Photographer: Nikki Ormerod EP: Scott Houghton Line Producer and PM: Scott Houghton Photo Tech: Al Quintero, Adam Coish Retoucher: Simon Tuckett Media Partner: UM Canada VP, Client Business Partner: Derek Oullette Manager, Connections Planning: Adam Steeves Senior Planner, Connections Planning: Julia Clark Client: KFC Canada

'It's Finger Lickin' Good', KFC's tagline, is one of the most recognizable lines in the world. And though it connects to the taste of KFC's famous fried chicken, it's loaded with emotional cues. KFC is made by hands, and eaten by many more hands, and the microphotography in this campaign brings that truth to life in simple, yet powerful visual demonstrations. The work highlights just how Finger Lickin' Good every bite of crispy, fried KFC chicken is—so much so you can almost taste it yourself.