Fractional Window Shopping

Experiential/Event - Series

2025

Ogilvy Canada, Toronto, ON
w: ogilvy.com

Client: TD Bank Global Chief Marketing Officer: Tyrrell Schmidt Chief Marketing Officer, Canada: Maja Neable VP Marketing, TD Wealth: Michael Letsche AVP, TD Direct Investing: Ryan Kalsi AVP Marketing - Brand Strategy: Sarah Green Senior Manager, Direct Investing: Bhavin Lad Senior Manager, COE: Brad Buset Marketing Manager, Direct Investing: MaryJane Ardron Chief Creative Officer: Francesco Grandi Group Creative Director: Randy Stein Copywriter: Chris Belanger, Andrew Erskine Art Director: Audrey Laliberte, Lenilson Lima, Pedro Minari, Emmanuel Torres Producer: Alexandre Andre Chief Strategy Officer: Jeremy Daly VP, Group Strategy Director: Sarah Almond Strategy Director: Maddie Pace Strategist: Andrea Eden Managing Director, TD: Sandi Truffen VP, Group Account Director: Kristine Lafreniere Account Supervisor: Devin Ste. Marie Structure Frame: Accordex Production Company: Shoot Studio Photographer: Martin Girard Post-Production: Shoot Studio Retoucher: Marcus Cabral

TD Bank needed to show novice investors that they could now own a fraction of the biggest stocks in the world. The problem? We weren't allowed to show the iconic brands people could invest in. If we did, we could face major lawsuits from heavily copyrighted logos. Instead, we found a loophole that avoided trademark infringement and outsmarted the lawyers. We laser cut a window on each ad, then strategically placed them where the iconic brand logos already existed – storefronts and offices.