Website/Microsite - Single
Creative Director: Eva Polis Art Director: Howard Poon, Matthew Cabaj Motion Graphics Artist: Matthew Cabaj Designer: Paulina Van Vliet, Ray Lam, Tyler Balser Copywriter: Eva Polis, Derrick Johnson Digital Strategist: Kate Leadbeater Digital Project Manager: Neha Kumari Strategist: Geoff Grimble Account Executive: Ilhaam Jiwaji VIDEO PRODUCTION / AUDIO PRODUCTION / EDITING: Cory John Illustrator: Sean Vo, Grady Frederick Animation House: Sequence Group Audio House: Koko Productions UX: Nina Belojevic Client: Alberta Health Services Ad Agency: DDB Canada
Teens entering junior high face social pressures to experiment with tobacco products. This website turns their classrooms into virtual escape rooms where they work with peers to solve puzzles and complete challenges as a team. In the process, they develop life skills that help them think and act for themselves.