GG AIDE

Art Direction for Static Ads

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Josh Stein, Marc Fortin, Luc Du Sault Executive Creative Director: Ryan Crouchman, Nicolas Baldovini Designer: Murilo Maciel Creative Director: Marc-André Dandurand, Catherine Dorion Account Director: Antoine Levasseur UI Designer: Mika Carbonneau Technical Director: Romain Prache Web Developer: Soliman Al Halaby, Constance Souville, Quentin Henry User Testing: Marc-Antoine Leclerc Data Speclialist: Allyson Dimino Account Service: Ambre Kerleau Motion Graphics Artist: Murilo Maciel Client: GG Aide Client: Francois Pelland 3D Imaging: Murilo Maciel

In 2023, more than one third of gamers experienced intolerance and hate within game chats. Gaming is meant to be fun. And for everyone. To promote GG AIDE, a gaming fundraiser for the United Way, we designed a platform that shows the gaming community for what it truly is: diverse, creative and above all inclusive. To do this, we crafted a series of colourful mascots, each with a unique style and personality, along with a GG logo - all based on the shape of a classic game controller.