Greatest Outback of all Time (GOOAT)
Entire Advertising Campaign
Zulu Alpha Kilo, Toronto, ON
Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Susie Lee, Jonathan Smith Art Director: Michael Siegers, Alem Duranovic Writer: Jonah Flynn, Jackson Kemp Agency Producer: Revital Grunberg, Houng Ngui, Allison Dick Account Team : David Tremblay Account Team: Tony Ciccia, James Farquharson Planning Team: Tim Hopkins, Carly Miller Developer: Kyle Collins Client: Subaru Canada, Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang French Agency: Rinaldi Media Agency: OMD Media Team: Michelle Jairam, Martine Farrow, Cobi Grein Production House: Spy Films Director: Fatal Farm Production House Executive Producer: Natalia Winardi Production House Producer: Vanessa Lenarduzzi Director of Photography: Todd Duym Editing Company: Zulubot Editor: Jay Baker Online: Alter Ego Special Effects: Darren Achim, Eric Perrella Animation: Ian Flaig, Tom Wolstenholme Colourist: Eric Whipp Post Producer: Pallavi Joshi-Firby Audio Post Facility/Music House: Eggplant Music & Sound Audio Director: Adam Damelin Producer: Nicola Treadgold Engineer: Nathan Handy Photographer: Noel Hendrickson Studio Artist: Jeannette Downes Retouching: Brandon Dyson
Winning Entry: insight-ideas.com/2020/subaru-gooat-2/index.html
Subaru Canada took a bold and unconventional approach in launching their flagship vehicle. The brand leveraged the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time). And proved it by comparing it to one of Canada's most rugged and capable animals – the mountain goat.