Green Screen Shirt

Augmented & Virtual Reality - Single


Zulu Alpha Kilo, Toronto, ON

Client: Harry Rosen, Trinh Tham, Kristin Meier, Paul Michel Chief Creative Officer: Zak Mroueh Executive Creative Director: Wain Choi Art Director: Anton Garneau, Michael Romaniuk Writer: Luke McNeil, Marco Buchar Account Team: Michael Brathwaite Producer: Christina Taranco Production Company: Zulubot Production/Technical Advisor: Adam Palmer Editor/Colourist: Felipe Chaparro Photographer/Videographer: Kyle Wilson, Matt Watkins Videographer: Kyle Wilson, Matt Watkins Creative Director Harry Rosen: Christine Kwan Retoucher: Jim Tinios

Winning Entry: insight-ideas.com/2021/green-screen-shirt

While working from home, men everywhere were struggling with what to wear. To help them during lockdown, menswear retailer, Harry Rosen, created the Green Screen Shirt. In Pantone 354C, it's the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It's the shirt that never goes out of style.