Grow Beyond
Pro Bono/PSA/Charity Entire Ad Campaign
2025
LG2, Quebec/Montreal/Toronto
w: lg2.com
Executive Creative Director: François Sauvé Copywriter: Guillaume Bergeron, Charlotte Perrault Art Director: Mario Pesant, Miriam Rondeau Strategic Planning: Stéfanie Forcier Account Services: Julianne Guilbault, Judith Dupuis Project Manager, Production: Justine Trottier Agency Producer: Isabelle Fonta, Geneviève Demers Photographer: Manon Rémillard, Raphaël Ouellet Integrator: Cedrick Patenaude Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Strategy: Stéfanie Forcier Vice-President, Account Services: Karine Payette Producer: Véronique Poulin, Luka Tremblay, Denise Dietz Director: Raphaël Ouellet Director of Photography: Raphaël Ouellet Retoucher: Pénélope St-Cyr Robitaille Animation Director: Ben & PH VFX Supervision: Erik Gagnon Animator: Xavier Sailliol, Hannes Stummvoll Environment: Eric Stevenot Colourist: Benoît Côté Compositing: Cesar Mion, Camille Potvin, Annes Georges Animation and Motion: Mathieu Favreau, Ranine Chav Khun Engineer: Frédéric Laurier, Craig Murdock Music/Sound: François-Pierre Lue, Olivier Girard, Paul-Étienne Côté Musical Supervision: Laurence Guichandut President: Yanik Deschênes PR & Influence Marketing Director: Laetitia Harty Media Relations Manager: Pauline Lazarus PR & Influence Marketing Coordinator: Jasmine Dufour-Grégoire Director, Communications: Julie Veilleux VP Marketing and Communication: Emmanuelle Ouimet President and General Manager: Delphine Brodeur Ad Agency: LG2 Client: Fondation CHU Sainte-Justine Production House: Gorditos Post-Production House: Rodeo FX, FAAV Studio Sound Studio: Circonflex Media Agency: Jungle PR Agency: YPR
The centerpiece of Ste-Justine Hospital's historic fundraising campaign was a 3-minute video telling the story of Juliette, a young girl who overcame a life-threatening tumour thanks to cutting-edge pediatric care. Unlike traditional fundraising videos, the Juliette video embraced a cinematic, poetic tone, using the language and innocent vision of childhood to illustrate a true revolution in pediatric care. The story was crafted through a child's eyes to proudly express that we are writing hope.