Hanging By A Thread

Directing for Video - Single

2025

Cossette, Montreal, QC
w: cossette.com

Ad Agency: Cossette Production House: Septième, Rodeo Production Post-Production House: Rodeo FX, See Creature Sound Studio: Rodeo FX Media Agency: Cossette Media Client: Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST) Chief Creative Officer, Cossette Est: Anne-Claude Chénier Vice-President, Creative Director: Richard Rochette-Villeneuve Copywriter: Zoé Forest Paradis Art Director: Jasmin Brochu Photo Editor: Jasmin Brochu Strategy: Marie Vaillancourt Account Services: Nicole Laplante Broadcast Production: Alexandrine Perras, Vlada Zaitzev Post-Production: Alexandrine Perras Print and Digital Producer: Mario Lévesque Producer: Guillaume Bilodeau, Martine Goyette Director: Pierre Dalpé, Dale Hayward Co-Director: Sylvie Trouvé Original Music: Circonflex Media Planning: Amélie Lemieux, Anaid Guerrero Jimenez

At work, psychological health can sometimes be so fragile that it hangs by a thread. To represent this reality with both accuracy and sensitivity, our team created woolen characters representing the various faces of workplace psychosocial risks, from harassment to violence. We imagined a story that follows a character as his psychological health unravels due to experiencing multiple forms of psychological violence in the workplace.