Happy Opening

Out-of-Home - Series

2024

Cossette, Quebec/MontrealToronto/Vancouver
w: cossette.com

Agency: Cossette Media: OMD Chief Creative Officer, Cossette East: Anne-Claude Chénier Executive Creative Director: Alexandre Gadoua, Jason Hill Creative Director: Alexandre Jutras, Cédric Audet Copywriter: François-Julien Rainville Art Director: Philippe Leblanc Account Director: Natalie Azoulay Product Owner: Maria-Laura Laubenthal Producer: Audrey Blackburn, Éliane Sauvé Production House: Consulat Photographer: Mathieu Lévesque Producer: Éliane Sauvé Set Designer: Pascal Brousseau Lighting: Renaud Lafrenière Digitech: Aljosa Alijagic Coordinator: Marie-Clarys Taillon Host: Gabrielle Poulin BTS: Bruno Destombes Rigging Technicien: Renaud Robert Production: Septième Retoucher: Mathieu Lévesque, Daniel Cartier Client: McDonald’s Canada Client: Mélissa Hains, Andréanne Gilbert

McDonald's is planning to expand by 25% with the opening of 50,000 new restaurants around the world by 2027.But the inauguration of a new restaurant is more than just an expansion—it's a cause for celebration. So, McDonald's wanted to welcome customers with an invitation that embodies the festive spirit and friendly experience the brand is known for. These explosions of confetti feature iconic McDonald's menu items and meet the technical challenge of creating a sense of movement.