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Haulin' State of Mind

Music - Series

2021

john st., Toronto, ON
w: johnst.com

Client: Loblaw Companies Limited, No Frills Chief Creative Officer: Cher Campbell Associate Creative Director: Caroline Friesen, Robbie Percy Designer: Hannah Lee Business Lead: Lindsay Day Account Supervisor: Kelly Brennan Creative Director: Cher Campbell, Jess Willis Creative Director, Design: Mooren Bofill Art Director: Caroline Friesen, Anton Mwewa, Shirley Xu Wang Copywriter: Robbie Percy, Alex Bonder, Marly Dichter Agency Producer: Brittani Wilcox, Megan Flett Chief Strategy Officer: Megan Towers Sr. Strategist: Jay Fleming Editor: John Gallagher Assistant Editor: Cam Anderson Post-Production: Outsider Editorial, The Vanity Online: The Vanity VFX: Naveen Srivastava, Kaelem Cahill, Adam Silcox-Vanwyk Music & Sound: SNDWRx Music Director: Didier Tovel Composer: Didier Tovel Additional Composition: Alex Gluch, Alison Lawee, Colin Brown, Adam Prus Head of Production: Aimee DeParolis Account Team: Christy Cusack CLAPBACK TRACK performed, written and produced by: Didier Tovel

Winning Entry: youtube.com/watch?v=ByomXbnnLLM

Since its inception, No Frills' Haulers campaigns have become synonymous with bangin' music. In 2020, we stepped it up by releasing a full-length album about what else? Grocery shopping. Working with some of Canada's best artists, we created twelve original tracks that lit up Spotify and the press. With each play, the media went wild, including shout outs from the Junos and Jimmy Fallon himself, who mistook No Frills for an actual band. Now that's bananas.

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