Have AI Break

Experiential/Digital Engagement - Single

2024

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Inc. Chief Creative Officer: Dhaval Bhatt, Joel Holtby President: Niki Sahni Chief Strategy Officer: Tom Kenny Associate Creative Director: Matt Miller, Tommy Yong Copywriter: Emma Lorenzi Group Account Director: Alex Karayannides Account Director: Sacha Alleyne Account Supervisor: Niharika Chadha Account Executive: Jordan McConnell Senior Strategist: Lyndsey Westfell Executive Producer: Clair Galea Producer: Katie Fowler Post Production Coordinator: Sunaina Arora Motion Graphics Artist: Marcus Barrie Editor: Marcus Barrie Client: KitKat SVP, Chief Marketing Officer: Tracey Cooke Marketing Leader, Everyday Confectionary: Riona Coller Senior Marketing Manager: Aseem Gulati Assistant Marketing Manager: Jenny Chu Corporate Affairs: Brittany Blow Animation House: Alter Ego Graphic Designer: Edward Deng VFX Executive Producer: Hilda Pereira VFX Producer: Bobbi Dedman Audio House: Eggplant Executive Producer: Nicola Treadgold Audio Director: Jamie Pennock Composer: Peter Pacey Sound Design and Mix: Peter Pacey

Winning Entry: drive.google.com/file/d/1aLX0okDWkQv7kTyjBZh2l5yK_zjYEWzB/view?usp=drive_link

When a Google study detailed how writing “take a breath” before prompting AI garnered a more accurate response, it had us thinking — would this work with the world’s most iconic tagline? Have AI Break shows how effectively the famous KitKat tagline improved AI responses, and the reception it earned after.