Heal the Future

Cinematography - Single

2024

Cossette, Quebec/MontrealToronto/Vancouver, ON
w: cossette.com

Chief Creative Officer: Sabaa Quao VP, Managing Director: Julie Haroutunian Executive Creative Director: Anthony Atkinson Head of Art: Greg Kouts Creative Director: Greg Kouts, Lorne Heller, Justin Luu, Andy Ng Copywriter: Lorne Heller, Kay Benedek Art Director: Justin Luu, Andy Ng Agency Producer: Heather Blom Business Director: Alex Hughes VP, Strategy Director: Geraldine Tixier Senior Strategy Director: McKenzie Taylor Strategist: Liam Black Production Company: Spy Films Colour/Transfer: WGT A&M VFX/Online Facilities: Studio Feather & Wicked Pixels Audio House: Vapor Music Sound Production: Wave Studios NY Copywriter: Paul Boychuk Art Director: Clayton DuQuene Head of Design: Jenna Anderson Associate Creative Director, Design: Chelsea Palmer Senior Graphic Designer: Paula Dopuda Motion Designer: Sam Perrin Agency Producer: Heather Blom, Dawn-Marie Mills Account Executive: Magellan Jull Retoucher: Trevor Gauthier, Hailey Williams, Simon Tuckett, Ian Pool Production Artist: Shireen Kok, Dwayne-Mark Aranha Client: SickKids Foundation

SickKids was gearing up to launch their next decade of fundraising towards an even bigger goal of $2B — Precision Child Health (PCH). SickKids had been winning the fight against childhood illness, but the fight was changing — and with PCH, so was SickKids. PCH was a game changer that pushed past the limits of one-size-fits-all medicine to tailored and utmost precise medicine that could change the future course of childhood illness once and for all. SickKids needed to signal this revolutionary shift into a new era of medicine.