Heinz Ketchup Puzzle

Craft Ideation - Single


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: Kraft Heinz Canada Chief Creative Officer: Aaron Starkman Creative Director: Mike Dubrick Art Director: Zachary Bautista Writer: Geoff Baillie Designer: Erin Maguire Strategist: Julian Morgan Head of Strategy: Sean McDonald Producer: Anna Tricinci, Todd Harrison, Alex Butt Print Producer: Narine Artinian Editor: Tyler Erdelac PR Agency: The Colony Project Media Agency: Starcom Community Management: SALT Account Director: Kai De Bryun Kops, Amy Greenspoon Account Manager: Allie Kennedy Audio House: Vapor Music Engineer: Art Mullin Photographer: Chris Robinson Printing Company: ProPrint Services Inc.

While social distancing and self-isolation became the norm, a nostalgic favourite began trending in our social feeds – the puzzle. So Heinz Ketchup created a puzzle to help pass the time.Famous for their slow-pouring ketchup, Heinz has created what might be the slowest puzzle ever made – 570 pieces all in identical Heinz Ketchup red.