Heinz on Film

Social - Series


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Winner: Rethink Ad Agency: Rethink Client: Kraft Heinz Canada Chief Creative Officer: Aaron Starkman Creative Director: Mike Dubrick, Nicolas Quintal Art Director: Hayley Hinkley, Mathieu Lacombe, Maxime Sauté Writer: Jacquelyn Parent, Vanessa Harbec, Xavier Blais Designer: Erin Maguire Strategist: Julian Morgan, Sean McDonald Producer: Anna Tricinci Production Coordinator: Spencer Houghton Editor: Stephen Parker Post-Production: R+D Productions On-Line: R+D Productions Audio House: Vapor Music Engineer: Art Mullin Account Director: Amy Greenspoon, Kai De Bruyn Kops Account Manager: Sarah Shiff

Winning Website: rethinkcanada.com/work/heinz-ketchup/2020/digital-social/heinz-on-film

The red condiment has appeared in hundreds of Hollywood classics, yet never received any recognition. So, just days before the biggest awards show, Heinz created its own IMDb page to officially get in the credits of all the movies they've been in over the years. But IMDb shut the page down. To take action, Heinz launched a video calling on all Canadians to help prove its credibility as an actor, by sharing their favourite movie featuring Heinz Ketchup on the brand's social posts.