Heinz Tattoo Label

Advertising Other - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Geoff Baillie Writer: Nicolas Dubois Art Director: Claudia Barbiero Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Strategist: Julian Morgan, Emma Bayfield, Clément Martin Broadcast Producer: Chantal Wakil Director of Integrated Content: AJ Merrick Senior Integrated Producer: Agnes Gilchrist Studio Manager: Todd Bennett Retoucher: Kostas Loukopoulos Studio Artist: Carl DeVouge, Justin Chan In-house Photographer: Nick Greaves Group Business Lead: Adam Ball Group Account Director: Rob Dix Account Director: David Greisman, Catherine Blouin-Mainville Account Supervisor: Rachel Cloth Account Manager: Bhumika Baweja Photographer: Pierre-Nic Lessard Director: Zacharie Turgeon Cinematographer: Antoine Caron Production Company: OKOK Executive Producer: Xavier Girard, Audrey Thibault Line Producer: Audrey Thibault Production Coordinator: Nicolas Chiasson Music: William Lamoureux Offline: Zacharie Turgeon Colour/ Online: Arketype Printer: The Gas Company On-Site Photographer: Poupay Jutharat Media Agency: Starcom PR Agency: Zeno Group EVP, Head of Integrated Communications: Missy Maher Vice President: Jamie Dammrich Account Supervisor: Isabella Sawyer SVP, Media Strategy: Courtney Pischke SAE, Media Relations: Veronica Smith Client: Kraft Heinz, Nina Patel, Megan Lang, Jacqueline Chao, Lizzy Goodman, Navjit Dhillon

Many have a passionate love for Heinz Ketchup and get Heinz tattoos. But those tattoos don't match our taste for perfection. So we transformed our iconic label and made it double as a tattoo stencil. Through giveaways and events in tattoo parlours, we put it into the hands of Heinz fans, giving them a brand-approved way to ink their love forever.