Holiday Speeding Tickets

Experiential/Event - Series

2024

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Inc. Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby Chief Strategy Officer, Partner: Tom Kenny Associate Creative Director: Jason Soy, Zuheir Kotob Group Account Director: Alexander Karayannides Account Executive: Jordan McConnell Executive Producer: Clair Galea Agency Planner: Dan Rankin Production Company: Nimble Content Director: Brett Blackwell Executive Producer: Andrew Lynch Line Producer: Craig Shouldice Production Manager: Molly West 1st Assistant Director: Kent Parker Camera Op: Adam Grifiths, Kyle Chappell 1st AC: Carly Williams 2nd AC: Dan Glegg DIT/VTR: Peter Hatch Sound Tech: David Dunlap Wardrobe Stylist: Trish Venema Art Director: Monika Geresz Art Lead: Daniela Trivizon Offline Editorial: Courage Editor: Marcus Barrie Post Production Coordinator: Sunaina Arora Transfer/Online/VFX: Alter Ego Colourist: Lily Henry Colour Assistant: Vika Svischova Producer: Mariya Guzova Senior Motion Designer: Edward Deng VFX Artist: Joel Osis VFX Assistant: Saba Zahir Audio House: OSO Audio Creative Director: Harry Knazan, Daenen Bramberger Voice Casting Director: Katie Corbridge Sound Engineer: Dylan Groff Senior Producer: Lauren Dobbie Partner and President: Niki Sahni Client: Turtles

The "holiday rush" is real. And nothing embodies that more than shoppers speed walking from store to store to get all their shopping done. But Turtles—Canada's most beloved holiday chocolate—is all about taking it slow and savouring the festive season. So, we created Holiday Speeding Tickets. Repurposing speed camera technology to track walking speed, we issued speeding tickets when shoppers in malls walked above 4km/h. The tickets came with Turtles chocolates to remind shoppers to slow down.