Human Lives Crossing
PSA/Charity Advertising - Single
Client: Société de l'assurance automobile du Québec; Patrice Letendre, Catherine Brassard Creative Director: Luc Du Sault Copywriter: Andrée-Anne Hallé Art Director: Andrée-Anne Hallé, Jean Lafrenière, Olivier Caron Media Agency: Touché! Planner: Alexandra Laverdière Account Director: Alexandra Laverdière Account Manager: Camille Savard Agency Producer: Isabelle Fonta Director: Olivier Labonté-Lemoyne Production Company: BLVD-Mtl Producer: Geneviève Sylvestre Post-Production Company: BLVD-Mtl Sound Production: BLVD-Mtl Sound Designer: Olivier Rivard
Winning Entry: vimeo.com/538107690
In Quebec, drivers often fail to yield right of way to pedestrians, putting those who are walking at risk. A way to get drivers to realise that pedestrians are individuals with full and valuable lives had to be implemented.