Hypnotype: A Journey into Fantasmagorie

Typography - Single

2025

Cossette, Montreal, QC
w: cossette.com

Production House: Septième, Anita Bombita Chief Creative Officer, Cossette Est: Anne-Claude Chénier Executive Creative Director, Branding and Design: Richard Bélanger Art Director, Design: Virginie Bédard Motion Designer: Nicolas Chamberland Copywriter: Olivier Fortin Senior Vice-President, Business: Jean Hugo Filion Product Owner: Laure Hamonic Client: Fondation du MAC – Nancy Lemieux, Amélie St-Cyr, Anne Lebel, Klio Foti

The Museum of Contemporary Art of Montreal (MAC) 2024 Ball's brand identity revolved around kinetic typography, with custom-designed letterforms that shifted and evolved to reflect Fantasmagorie's dreamlike essence. Through dynamic motion, layering, and depth, the animations transformed into mesmerizing tableaux, creating an immersive visual experience.