IKEA Coffee Table Catalogue

Consumer Direct Mail/Media Insert - Single

2020

Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: IKEA Canada

Winning Website: rethinkcanada.com

We created the Coffee Table Catalogue. A limited edition, hardcover version of the 2021 IKEA Catalogue, designed with as much care and attention to detail as everything that's in it. The redesign made the catalogue 30% bigger and incorporated hardcovers to survive a year of browsing, multiple ribbons to prevent dog-earing, soft-touch pages to help consumers imagine the textiles, high-gloss spot finishes to bring glass features to life, and, of course, it was packaged in it's very own flatpack.