IKEA Coffee Table Catalogue
Consumer Direct Mail/Media Insert - Single
Ad Agency: Rethink Client: IKEA Canada
Winning Website: rethinkcanada.com
We created the Coffee Table Catalogue. A limited edition, hardcover version of the 2021 IKEA Catalogue, designed with as much care and attention to detail as everything that's in it. The redesign made the catalogue 30% bigger and incorporated hardcovers to survive a year of browsing, multiple ribbons to prevent dog-earing, soft-touch pages to help consumers imagine the textiles, high-gloss spot finishes to bring glass features to life, and, of course, it was packaged in it's very own flatpack.