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IKEA Gingerbread Höme

Ideation - Campaign

2021

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: IKEA Canada Associate Creative Director: Zachary Bautista Writer: Rahman Sobrie, Geoff Baillie Art Director: Kevin Valladares, Zachary Bautista Designer: Brie Lim Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Head of Art: Joel Holtby Creative Direction: Joel Holtby Strategist: Shereen Ladha, Sean McDonald Print Producer: Narine Artinian Retoucher: Brad Kumar Photographer: Justin Poulsen Stylist: Caitlin Doherty Account Director: Sarah Riedlinger Account Manager: Megan Christopher Media Agency: Carat

The IKEA Gingerbread Höme: itty-bitty replicas of IKEA's bestselling pieces of furniture to furnish the gingerbread houses that remain empty every year. The Gingerbread Höme kits include cookie cutters and classic IKEA instructions to turn your gingerbread into a STRANDMON armchair, a BILLY bookcase, or a LACK side table.

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