IKEA Moving Day Campaign

Out-of-Home - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Executive Creative Director: Xavier Blais Art Director: Preto Murara, Jean-Nicolas Duval Copywriter: Geneviève Jannelle, Aman Soin Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Group Account Director: Kiara Wilson Account Director: Catherine Blouin-Mainville Account Supervisor: Queenie See Account Manager: Gabrielle Bergeron Head of Strategy: Pascal Routhier Strategist: Clément Martin, Suzy Truong Producer: Jenna Fullerton, Katia Dupuy Editor: Yoan Boisjoli Audio House: Circonflex Sound: Tanguy Meunier Media Agency: Carat Client: IKEA, Claudia Mayne, Jordan Sequeira, Noah Keefe, Brock Tremblay

All around the world, people like to poke fun at IKEA product names. The web is full of examples. The brand could have taken it the wrong way, but instead, they decided to play along. For Moving Day in Quebec (because yes, everyone moves on the same day in this province), we blended product names with everyday sayings commonly heard while moving, proving that there's always a bit of IKEA in every move.